MARKETING for Architects

 

Marketing  is a cycle that continues to feed your firm with more opportunities that otherwise would be missed. Learn more about how marketing can benefit your architectural firm. 

Image © Bansri Pandey

In this book, we discuss a few of the marketing issues for small design firms. Don’t let the excuse of not having enough capital or resources, be a hindrance to your marketing strategies. Architects are gifted with creativity. This book will help you come up with new ideas and find unique ways to get your message out to the potential clients. 

 

The book is available for purchase as an Amazon Kindle-book.

You do not need a Kindle device to buy this e-book. You can buy these e-books to read on any device.

You can also read them on your iOS / Android device / PC or Mac.

Image © Bansri Pandey

Marketing is not about you. It is about your customer. It especially true for an architectural/design firm. You can touch, feel, smell and at times mass produce a product. On the other hand, each design is unique to its customer. Understand a 7-step roadmap to plan and market your design services.

Image © Bansri Pandey

In the age of fast changing technology, globalization, liberalization, privatization and competition - architects and designers are bound to change the way they plan, do and act on their marketing strategies. Read five key trends that are changing the way architects work and market their firms. 

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From an anti-marketing culture that existed among architectural communicaty in 1900s still holds true in many designers’ minds but the forces such as economic conditions, rapidly developing technologies and cutting edge competition have made the 21st century architectural profession a pro-marketing culture. Learn why it is improtant for architects to understand principles of marketing. 

Image © Bansri Pandey

Marketing is not about you. It is about your customer. It especially true for an architectural/design firm. You can touch, feel, smell and at times mass produce a product. On the other hand, each design is unique to its customer. Understand a 7-step roadmap to plan and market your design services.

Image © Bansri Pandey

A marketing plan is a plan which outlines a company's overall marketing efforts. A good plan will outline how a firm can attract and retain customers, how it will compete against its competitors, and the budget needed to achieve desired results. Understand more about how to create a marketing plan. 

 some Tit-Bits to explore

30-second MBA

Interesting video "CURRICULUM" alongwith advices from the industry experts about management, business, marketing and latest trends in  the everyday business. 

 

The glass..... full?

 

The Optimist says, "The glass is half full."

The Pessimist says, "The glass is half empty."

The Marketing Consultant says, "Your glass needs re-sizing!"

Source: Marketing jokes

© 2014, Kiran Gandhi. All Rights Reserved.  

All images appearing on this website are copyright of Bansri Pandey. 

The images may not be reproduced, copied, transmitted or manipulated without the written permission of Bansri Pandey.

© 2014, KIran Gandhi. All rights reserved. 

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