What choices of clients do I have?

Often I hear from clients that they have difficulty finding the right architect for their needs. And at the same time, architects, specially young start-up companies complain that they have difficulty finding the right clients. The field of architecture is vast and there are several types of clients who are looking for architects with additional skills and qualifications. Thus, while you are starting your own architectural practice, it is important to identify who  your client is and what does he/she expects from you. 

I have put down a list of examples of different types of skills a design firm may need to offer to a particular type of client. This list is only an example to give you a basic guideline. It does not list all skills and all types of clients. It is drawn from my experience of working in India, but of course, you can use this approach and generate your own analysis from the context of your country.

Type of Client

Individual

 

Potential Area of their Interest

Homes, Interiors, small scale industries

 

 

Skills required by the Architect/Design Firm

Building and interior design, convincing approach, social skills, cost management, public relations

Type of Client

Government organizations

 

Potential Area of their Interest

Public buildings, sport complexes, cultural complexes, mass housing, etc.

 

Skills required by the Architect/Design Firm

Organizational skills, contract management, budget planning, diplomacy, construction management, public relations.

Type of Client

Group of Individuals / Company

 

Potential Area of their Interest

Educational institutes, IT sector, resorts, hotels, office complex

 

Skills required by the Architect/Design Firm

Subject expertise, communication, financial analysis, organizational, business management, etc.

Type of Client

Project developers

 

Potential Area of their Interest

Private housing, commercial complexes, land development

 

Skills required by the Architect/Design Firm

Real estate management, business acumen, time management, building regulations, market economics, etc.

Type of Client

Corporate organizations

 

Potential Area of their Interest

Retail, commercial, industries, hospitals, education, it parks, tourism

 

Skills required by the Architect/Design Firm

Building and interior design, public relation, project management, financial analysis, facility management, etc.

Type of Client

NGOs/Institutions

 

Potential Area of their Interest

Educational buildings, health facilities, public welfare, disaster management

 

Skills required by the Architect/Design Firm

Social science, public relations, subject expertise, cost management, organizational skills, environmental analysis, etc.

With so many types of clients with various needs, surely, it will not be possible to choose all and serve all without understanding your abilities and passion for the particular type of work. Thus, I recommend you to work on your marketing strategy and create a marketing plan for your firm.

 

Next >> Learn more about Marketing for Architects / Learn to write your own business plan for your firm

 

 

<< Back to Business Planning for Architects

© 2014, Kiran Gandhi. All Rights Reserved.  

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The images may not be reproduced, copied, transmitted or manipulated without the written permission of Bansri Pandey.

© 2014, KIran Gandhi. All rights reserved. 

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